behind the creative enterprise
What makes a cultural entrepreneur? First, we should clarify the characteristics of entrepreneurship. The popular press and television programmes such as Dragon’s Den usually define it as starting new business ventures. Fillis and Rentschler portray it as “creating value…by bringing together unique combinations of public and private resources to exploit economic, social or cultural opportunities”1 According to them, the essential capabilities of entrepreneurship are:
- innovation
- risk-taking
- pro-activeness
Cultural entrepreneurs are people who work in the creative and cultural industries and establish an enterprise focusing on media, design, music, film, fashion or other related sectors. But what distinguishes cultural entrepreneurs from the classic entrepreneurial model?
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- Fillis, I. and Rentschler, R. (2006) Creative Marketing. Basingstoke: Palgrave Macmillan. p10 [↩]