So you fancy yourself as an entrepreneur?  Do you have what it takes?  

So what is an entrepreneur? It is said that an entrepreneur ‘can look at something and see an opportunity where you or I would just see an everyday thing’¹ they gain inspiration everywhere, from their own experience, their own needs, and from others. A ‘successful entrepreneurship is basically a successful commercial application of an innovation’², but what personality traits do they possess? Is there a common theme for such traits and do these differ between ‘cultural’ and other entrepreneurs?           

To look at these clearly and produce a rough guide of helpful points several case studies will be used, including Richard Branson and Sarah Doukas (founder of Storm modelling agency) among others. How did these iconic entrepreneurs start out, what encouraged them to achieve and can anyone really do it?          

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1. Professor Gray cited in R. Bridge ‘How I Made It’ 2005, pg 5 [↩]
2. Professor Gray cited in R. Bridge ‘How I Made It’ 2005,pg 5 [↩]