Seth Godin is the author of business books and a popular speaker with appearances at Google, TED and a number of charities. One of his famous publications is Purple Cow, and it really stimulates my interest and curiosity in marketing.

In the first paragraph of Big shot, Godin mention about the new marketing is leadership. This point of view let me associate with Oliver Leggett’s lecture in Media Lab, both of them think leadership is very important in business. However, in Godin’s concept, leadership is not only about how to lead your employees, but also your customer, or your “tribes”.

We got hundred of TV channels or magazines, and there are thousands of advertisements in these mediums. Here comes a question: How to catch the audience eye? Nowadays people want something different, we cannot touch the audiences by “creative” anymore. In the book All Marketers Are Liars, Godin mention that a lot of businessman has creative, but how to make it become a “story”? It is the key point that makes your idea and advertisement extraordinary.

In brief, no matter we are a little project marketing planner or a big industry manager, if our story is just like our competitor, even how hard we work, it’s still not enough. We must tell something extraordinary and not only catch the audience eye, but also lead them to become part of our “tribes”.

It is a super great experience to listen to Alison Grade to talk about her working experience in TV industry. I am very excited during her speech because I have some related working experiences before.

To sale your idea is the most important point in TV industry, but who is the target? Before this session, the viewer is my only answer. However, the advertisers are the key point. To sale an idea is not only about to sale it, it is more about what kind of idea we sold? Or how to satisfied demand of audience. When we know who is our audience or customer, we still have to know what is the motivation they like our idea or program.

A successful idea includes some aspect:

1. Research- a lot of information about your target audience and market.

2. Make the best use of media.

3. Proposal- a good proposal is the base of promote ideas, it could convey the

information that you what to tell to your customer.

4. Produce- the quality is important, even if the best idea, if the produce quality is bad,

it is still a bad product.

Overall, I think to sale an idea is an attitude. It is about what we think, what we create, how we make strategy, and it needs to practice. Thanks Alison gave us lots of concept about TV industry and it’s really refresh my mind.

YUCHI  CHANG

Chou’s compositions are loosely categorized as pop music. While many of his works fall into contemporary R&B, rap, and rock genres, the term “Chou Style” has been popularized to describe his trademark cross-cultural music and his insistence on singing with relaxed enunciation. Taipei Times once described the meaning of “Chou Style”:”In what has become the archetypal Chou style, Taiwan’s favorite song blends pop, rap, blues and a smorgasbord of esthetic elements of world music to create his dream-like never-never land …”. He regularly fuses traditional Chinese instruments and styles with R&B or rock to form a new genre called “Zhongguo feng” (Chinese Style), some of which are written in the Pentatonic Scale as opposed to the normal seven-note scale(Diatonic Scale) to accentuate an oriental style. Sound effects from everyday life are frequently woven into his music, such as bouncing ping pong balls, touch tone phone dialing, helicopter blades, dripping rain, and radio static noise (concrete music).

Chou’s albums have been noted for the lack of change compared to his earlier works, yet he firmly stated that he will not alter his style: “They say I’ve been standing still …but this is the music I want, and I don’t see what I want by moving ahead.” To demonstrate his point, he named his 2006 album Still Fantasy after his 2001 album Fantasy. His use of relaxed enunciation has been criticized as “mumbling” which he also insisted will not change. However, recently he has adopted clearer pronunciation for certain songs, particularly more traditional “Zhongguo feng” (Chinese Style) songs, such as “Faraway” and “Chrysanthemum Terrace”

here comes three “Zhongguo feng” songs!!

Hair like snow (髮如雪 FA RU XUE)

Fa Ru Xue is the third track on Jay Chou’s album, November’s Chopin. Fa Ru Xue translates as, Hair Like Snow. The title may seem odd to non-Chinese speakers, the song also makes numerous references to Chinese philosophy, including past lives, reincarnation, and mythology, which leaves many non-Chinese fans confused when they read the translation of the lyrics. This confusion does little to impact the overall popularity of the song. The song was acclaimed by many of Jay’s fans and critics, it is known to be one of Jay’s best works. The lyrics for the song was written by Vincent Fang, Jay’s lyricist and good friend. The lyrics, which were written before the actual composition, earned Fang his eighth straight nomination for Best Lyricist at Taiwan’s 17th Golden Melody Awards.

Huo Yuanjia (霍元甲)

Huo Yuanjia (Chinese: 霍元甲; pinyin: Huò Yuánjiǎ) (c.1868-1910) was a Chinese martial artist and co-founder of the Chin Woo Athletic Association, a martial arts school in Shanghai. A practitioner of the martial art Mízōngyì, he is considered a hero in China for challenging foreign fighters in highly publicized matches at a time when Chinese sovereignty was being eroded by foreign concessions and spheres of influence. Due to his heroic status, legends and myths about events in his life are difficult to discern from the facts.

nunchakus (雙截棍 shuang jie gu)

Last Tuesday we got three lectures at Screen Media Lab, each guest speaker talked about their work experiences and real problems on the job. Just like Dom said: It’s really Inspirational, especially the first and the last speaker¬-Oliver Leggett and Alan James.

First of all, Oliver mentioned that the different between manager and leader, this is the issue that I never think about. “A successful manager can be trained, but there are only 3% people can be a good leader” Oliver said. It’s extremely shock me. Then I started thinking what I am? I’m a manager or a leader? And what did I want? A good leader is about how he influence people, “The growth and development of people is the highest calling of leadership” he said. I think I could see the reality of Oliver’s business culture and how he really to be a good leader.

The last speaker, Alan James, is working in music industry, and manages a super cool band called “The Bay”. Through the film about The Bay, I can see a lot of creative musicians in this band, they got classical, country, pop and rock’n roll, this is the all new style in this music market. They also used technology in their performance, the digital music score, notations can show up immediately when they are playing instruments.

I think through these lectures, we learn a lot that the school modules didn’t have. It’s more practically and more close to the realize.

Hi there, this is YuChi from Taiwan. I am the current student of MA Media Enterprise.

I make it a rule to write a blog about pop music or movies since five years ago, but this is the first time I have ever written a blog in English. I think it will be my next goal to achieve. Haha…XD

In the following article, I will introduce a “Cultural Entrepreneur” from Taiwan.

Jay Chou, is a Taiwanese musician, singer, producer, actor and director who has won the World Music Award four times. He is well-known for composing all his own songs and songs for other singers, and also is the founder of JVR MUSIC. Media said that Jay is the top 100 most influential people in Asia, and received the Asia’s Heroes 2005 by TIME magazine.

In 1998 he was discovered in a talent contest where he displayed his piano and song-writing skills. Over the next two years, he was hired to compose for popular Chinese singers. Although he was trained in classical music, Jay combines Chinese and Western music styles to produce songs that fuse R&B, rock and pop genres, covering issues such as domestic violence, war, and urbanization.

In 2000 Jay released his first album, titled Jay, under the record company Alfa Music. Since then he has released one album per year, selling several million copies each. His music has gained recognition throughout Asia, most notably in regions such as Mainland China, Japan, Hong Kong, Malaysia, Indonesia, Singapore, Vietnam, Taiwan, and in overseas Asian communities, winning more than 20 awards each year. He has sold over 25 million albums worldwide. He debuted his acting career in Initial D (2005), for which he won Best Newcomer Actor in Golden Horse Awards, and was nominated for Best Supporting Actor by Hong Kong Film Awards for his role in Curse of the Golden Flower (2006). His career now extends into directing and running his own record company JVR Music. He has also endorsed various models of Media Players released by Onda in which he appears on the box, and his signature and likeness is printed on the back of certain models of these players.

JAY’S FIRST SINGLE: Adorable Woman CHECK HERE!!<-

To Be Continue…