Be Progress – Business Networking Author Dean Lindsay

Great talk by Dean Lindsay which has captured the key points of business networking and how to network more effective.

Business Networking Author Dean Lindsay

Being remarkable…being a Purple Cow

purple cow

It is a book that from day one of my MA (and before that, actually) I have been encouraged to buy and read.  I bought it in time for the course to start, and even read a couple of chapters, but it didn’t really ‘click’ with me.

So today I sat down and read Seth Godin’s Purple Cow from cover to cover, in an attempt to spark some inspiration/moment of genius.  I needed this inspiration because next week I am taking part in a month-long placement with theVine, a magazine aimed at the BME (Black, Minority, Ethnic) community.  I have been at theVine since last October, so my need for inspiration/a kick up the backside may seem strange.

It is because I will be mainly acting as a marketing consultant, when previously my role at theVine was of journalist and page designer.  I have no experience of marketing but learning about it through practice and experimentation is the best way, hence why it is part of my production lab assignment.

Innovation is more important than ever; not just in marketing, but everything you do in business and that is one of the most resounding things I have learnt from the Cultural Entrepreneurship module.  This is also the philosophy of Purple Cow: it’s not a marketing book (despite being lauded by Marketing magazine and similar publications) in fact it looks more at the product/service itself and how that can be developed.  It is almost seven years old now but it is still very relevant and fresh – so why hasn’t everyone latched on to the Purple Cow concept? simply because it is too risky. 

Here are the main points I picked up from the read-a-thon:

  • New types of network (social networks, social media etc) means ideas can spread quicker than ever before.
  • It’s now about satisfying people’s wants, not needs.
  • You need to target the right people – a passionate and enthusiastic niche that will take the time and effort to spread the word about your business/idea (Seth Godin calls them ’sneezers’).
  • Don’t aim for the masses. There is no point in trying to compete with the big brands that already target the masses.
  • Measure what you’re doing and outputs will be optimised.
  • Create an innovative environment where Purple Cows can be invented and experimented with, without fear of failure.
  • Don’t overdo the marketing/advertising just to look productive – it is better to do nothing than too much – it irritates people.
  • Marketing is where the marketer changes the product, not the advertisements.
  • Purple Cow companies have marketers at their core.
  • In turn, marketers are the new designers.
  • Being scandalous and cheap are both sporadically effective, but reek of desperation.  
  • You don’t need passion to create a Purple Cow; you need to realise that there is no other option.  Nothing else is going to work.
  • Things that have to work rarely do anymore.  Again, this points back to the innovative business culture of allowing for failure.

It’s easy to say that being innovative and risky will help get a business off the ground; and I’ve heard many business people, mentors, text books etc say the same, but research and measurement are also important.  Along with some good timing and perhaps luck.  

My time at theVine is going to be very interesting and I know already that I am going to learn a lot from it.  I don’t intend to follow Seth Godin’s Purple Cow as gospel, but there are elements of it that I certainly want to keep in mind both during the next month and during the development of my own business.

Posted via web from karenpatel’s posterous

Must Read Book: HOW TO HAVE KICK-ASS IDEAS

This is the comment of Steve Supple on ‘Must Read Book: How To Have Kick-Ass Ideas” on VNPBW BLog: “I have a theory on why I think people stop loving the work they do. Simply, they become stagnant. It takes around 3 years. In the first year in the new job, you’re learning about the company, the customers and the industry. In the second year, you know the work inside out. In the third year, you begin to see it as just routine. But it doesn’t begin to hit you until the fourth year. This is when you start looking at your professional life. And start looking seriously at another job or self employment. The problem is: you stopped learning new things. Your curiosity isn’t fed. Hope this helps” Steve Supple

I have experienced that process through my first job, and I believe lots of people have been through that stage too.  Great if you share your thoughts with us.

Must Read Book: How To Have Kick-Ass Ideas

Community in, commodity out | Service design | guardian.co.uk

Businesses and public services alike face huge change in the new information era. They need to shift their emphasis back – to what people really want: http://www.guardian.co.uk/service-design/new-information-era

Posted via web from karenpatel’s posterous

What can social media do in this situation??

I was deeply impressed by how Maverick TV have done with Health Illnesses TV programme and have thought that it would be great if this programme works in Vietnam for Vietnamese people. However, with the fact of social media and the traditional culture of Vietnamese people, can it work?

Any opinion and/or advice will be highly appreciated.

Thank you.

Can Something Like This Work in Vietnam

Opportunity for Social Entrepreneurs & Non-profit Leaders

I have contacted Director of Cordes Fellowships and received her email which has inspired me to pass along this opportunity to you all. You have 1/50 opportunities so try it out.

CORDES FELLOWSHIPS

The Art of Networking – Focus on giving not getting

It was interesting Cultural Entrepreneurship session today with the discussion about network sociality of cultural workers. Successful networking can generate lucrative leads for your business and help you to build long-term relationships with your clients.

The Art of Networking

COTTAGE AND ROSES, Laptops and Music

So as part of my project, i made a trip to meet different writers. I met writers who have been doing this for over twenty years and some who are just starting out. I met those who do it as a hobby and students who are considering enrolling on writing course, but i never forgot to ask the moderator, Lynn Davies, who has written for over twenty years why he chooses not to stay in Birmingham but rather the country side. His response, i like to come to the city but my feeling is some of us writers may sometimes be called unsocial beings because we choose to be far away from everybody else.
In this modern days it is easy to have your music on and perhaps some glass of wine whilst being creative but i learnt something yesterday. The purity of great works like Shakespeare still leaves us in awe of their creative power without all the modern enhancements of laptops, music and chilled drinks.
I have often found out that sometimes the creative thoughts could happen to me whilst i am in the shower, even though it means i usually will stay under the shower much longer to bask in the purity of ideas, i am also mindful that by the time i have gotten myself ready to sit behind a laptop some of the ideas my ideas may have dissapeared. Perhaps one day they may have voice recorders that can work under water and i am pretty sure that i would be among the first to be in the queue to buy it. Other times the inspiration comes from talking to someone and me knowing that i am writing something in my head. The space of getting to a laptop for me can always be the timing where the greatest lose comes. You never know, if there were roses near my home, i may only have to keep the sweet smells of a flower in my head or even behold its beauty in my eyes long enough to have myself by a PC. I am uploading a picture of Shakespeare’s house in Stratford upon Avon which interesting has some flowers. I sure will love to ask him if some of the greatest works were inspired by his surrounding. But after speaking to some of the writers, it became apparent to me that it is always not a black and white with everybody. They always are grey areas. Inspiration may come to us all in many ways. I guess i may have to try Karen’s way and see.william_shakespeare_house_stratford_upon_avon

Davos Annual Meeting 2010 – Business Leadership for the 21st Century

“Management is doing things right; leadership is doing the right things.” – Peter F. Drucker

Interesting to know how Top Leaders in the world think about Business Leadership for the 21st Century.

Davos Annual Meeting 2010 – Business Leadership for the 21st Century

The Creative Process of Karen Patel

Out lecture this week was concerned with managing creative teams.  Chris Bilton’s reading was particularly illuminating with regards to ‘creative brokering’ – stimulating communication between members, understanding their creative processes and using their personal traits to encourage a creative synergy between them.

Annette asked us to think about our own creative process, so here is mine:

Far from Emmanuel’s romantic envisioning of the writer in a cottage, I work best in my square room in a semi-detached student house in Perry Barr.  The absence of cavity wall insulation means I write and design under the comforting heat of a £15 halogen heater from One Stop Shopping Centre.

Many magazine designers use Apple Macs, but I am happy with my laptop.  When I am designing pages I have to listen to music, which I usually listen to through Spotify.  Favoured artists are of the easy-listening ilk, such as Erykah Badu, India.Arie, Dwele or if i’m in a more commercial mood, Mariah Carey (don’t laugh).  I rarely plan or sketch out pages; I first think of the colours I want to use, then the heading font (which takes a while), then the pictures, and finally the text.

When writing or reading, I can’t listen to music.  A few of my friends used to handwrite their assignments on paper, but I can’t do this either.  I tend to just type whatever comes into my head and then read over it afterwards, but I don’t proof-read too much because I’ll stop concentrating.

I take breaks regularly, and like to get away from my room when doing so.  Rather than step outside the cottage and sniff roses, I go into the out house downstairs.  The outhouse  is beautifully adorned with graffiti, permanent marker scrawlings and moss, with the odd slug for company if it is raining.  There is also a beautiful pool outside, which has been created by a blockage in the outdoor drain.  Such surroundings may not be thought of as a stimulus for creativity, but you would be surprised.