The All-Important Elevator Pitch
“In the real world, there are more ‘good’ deals than there is money. However, there is much, much more money than ‘great’ deals”.
“A well-articulated Elevator Pitch is ultimately more important than a well-written business plan. Your sale occurs when you are presenting your opportunity to your prospective investors, not later when they read your plan”
Ran across this article and found it very interesting and useful for myself. Hope you also find some good experiences thru Mel Pirchesky’s POVs too.