Procuring Social Media Event
On December 18th (the festive season meant a short break from blogging – sorry) myself and fellow student Hai attended the Procuring Social Media event held at Coffee Lounge, Birmingham. The main point of the event was to discuss what social media is and how it can be used for the benefit of businesses. There were many social media experts on hand to speak and provide advice and guests were required to move between them.
The speakers were:
- Nick Booth (Podnosh)
- Anthony Tattum (Big Cat Group) – a slide from his presentation is pictured above
- Mark Brill (CEO Formation)
- James Robertson (Online Marketing Expert)
It was interesting to see how each speaker approached their discussions. Anthony Tattum gave an overview of social media and its marketing potential, and James Robertson gave a similar talk in addition to tips on the best social media tools to use (such as TweetDeck). Mark Brill (pictured speaking below) focused more on mobile marketing, and I found his ‘do’s and don’ts’ of mobile marketing particularly relevant to my own business.
It seemed to me however that the event was aimed primarily at social media beginners – people and businesses that want to use social media as part of their marketing but are unsure about how to use it. I already had a good knowledge of social media and so for me I didn’t learn a great deal from this event, but it was good to see a great deal of people in attendance that were willing to learn about twitter etc, and the benefits it can bring.
Pictures by Hai Nguyen
Enterprise | Karen Patel | Wednesday, December 30, 2009
God to meet you. I was thinking the event was mostly about the process of buying social media so approached it from the problem of how do you pay for the intangibles that must come with it: social capital, development of networks etc.
Thanks Karen for getting it done. It was good time for me at least having discussions with you after the event.
Happy New Year!
Thanks for commenting Nick, I remember that was an interesting point that you made during your talk at the event. The intangibles are indeed the hardest to attain (and maintain) and yet aren’t often talked about at events such as this one; the practicalities receive a greater amount of focus which is probably due to the people that were attending the event and their relative inexperience with the Twitters and Facebooks of this world.