http://www.mediaenterprise.co.uk/2009/04/30/marketers-as-leaders-of-change/ Enterprising information for media students Thu, 28 Jul 2011 02:05:21 -0700 http://wordpress.org/?v=2.8.4 hourly 1 http://www.mediaenterprise.co.uk/2009/04/30/marketers-as-leaders-of-change/#comment-1086 Clemento Mon, 02 Nov 2009 13:23:24 +0000 http://www.mediaenterprise.co.uk/?p=257#comment-1086 Are you a professional journalist? You write very well. Are you a professional journalist? You write very well.

]]> http://www.mediaenterprise.co.uk/2009/04/30/marketers-as-leaders-of-change/#comment-1073 annette naudin Tue, 05 May 2009 14:16:40 +0000 http://www.mediaenterprise.co.uk/?p=257#comment-1073 Is it the case that Godin is suggesting that marketing should be much more strategic, part of the long term strategy rather then an add on? In other words it should be integrated into the business / organisation. I like the way you have connected this to your earlier piece about press releases. I think press releases are a good communication tool but, again, they should be part of a strategic approach. Communication is not just about putting stuff out there but should be about creating genuine dialogue with clients / audiences. Is it the case that Godin is suggesting that marketing should be much more strategic, part of the long term strategy rather then an add on? In other words it should be integrated into the business / organisation.
I like the way you have connected this to your earlier piece about press releases. I think press releases are a good communication tool but, again, they should be part of a strategic approach. Communication is not just about putting stuff out there but should be about creating genuine dialogue with clients / audiences.

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