Seth Godin is the author of business books and a popular speaker with appearances at Google, TED and a number of charities. One of his famous publications is Purple Cow, and it really stimulates my interest and curiosity in marketing.

In the first paragraph of Big shot, Godin mention about the new marketing is leadership. This point of view let me associate with Oliver Leggett’s lecture in Media Lab, both of them think leadership is very important in business. However, in Godin’s concept, leadership is not only about how to lead your employees, but also your customer, or your “tribes”.

We got hundred of TV channels or magazines, and there are thousands of advertisements in these mediums. Here comes a question: How to catch the audience eye? Nowadays people want something different, we cannot touch the audiences by “creative” anymore. In the book All Marketers Are Liars, Godin mention that a lot of businessman has creative, but how to make it become a “story”? It is the key point that makes your idea and advertisement extraordinary.

In brief, no matter we are a little project marketing planner or a big industry manager, if our story is just like our competitor, even how hard we work, it’s still not enough. We must tell something extraordinary and not only catch the audience eye, but also lead them to become part of our “tribes”.

One Response to “Everyone can tell a story, but how?”

1. annette naudin says:

   Tuesday, May 5, 2009 at 3:10pm

   So, what is your ’story’? How will you use this approach in your work?