What I got in Alison’s speach
It is a super great experience to listen to Alison Grade to talk about her working experience in TV industry. I am very excited during her speech because I have some related working experiences before.
To sale your idea is the most important point in TV industry, but who is the target? Before this session, the viewer is my only answer. However, the advertisers are the key point. To sale an idea is not only about to sale it, it is more about what kind of idea we sold? Or how to satisfied demand of audience. When we know who is our audience or customer, we still have to know what is the motivation they like our idea or program.
A successful idea includes some aspect:
1. Research- a lot of information about your target audience and market.
2. Make the best use of media.
3. Proposal- a good proposal is the base of promote ideas, it could convey the
information that you what to tell to your customer.
4. Produce- the quality is important, even if the best idea, if the produce quality is bad,
it is still a bad product.
Overall, I think to sale an idea is an attitude. It is about what we think, what we create, how we make strategy, and it needs to practice. Thanks Alison gave us lots of concept about TV industry and it’s really refresh my mind.
YUCHI CHANG
Enterprise | ilovecheere | Monday, March 23, 2009
It’s a brilliant thought, Robbie! Idea is an attitude and, undoubtedly, it’s all about creating ideas and selling them to others – in an effective way, of course! And it’s not only the viewers the ideas are ’sold’ to but to advertisers whom TV benefits from as well.
In such competitive media markets and constant demands for newer and more entertatining programmes it became extremely important to be able to sell what has been produced. Alison, undoubtedly presented an exhausting list of tools used in her TV production career, including coming up with an idea, preparing proposal, organising people (finding right people involved in the whole production), finding a right place for filming and making the initial idea come to life. Through showing us a few clips, including TV productions Alison has been involved in, I grasped a clearer idea of how dynamic and constantly changing TV is. Overall thoughts – very positive and to some point motivated me to explore this area of media world more in-depth.
Dom x
Sounds like you all got a lot from Alison’s session. From your comments, one of the important elements for you was thinking about your audience – this might not be the end user but could be the commissioning editor or funder. Most businesses or organizations have more than one client.