I am still extremely overwhelmed about our Inspirational Speakers Day!

Taking Oliver Leggett, for instance, and his presentation on leading and managing creative team, I need to agree that there were some really useful points. First of all, networking and people by people techniques which help in growing the business organically. Also, very interesting suggestion was that everyone in a creative enterprise can be a leader and this can be seen through being innovative or simply through pointing out if someone else’s ideas are better. The key point, however, were values and, therefore, he pointed out that it is extremely important to know yourself and to be true to yourself. Moreover, focusing on values and strengths are the main keys to success. It makes me think of, in this point, about our PPD module where we had a chance to assess your skills and values. I am recognising the importance of it now even more..

The other two guest speakers, Rachel Hargrave and Alan James were very inspirational in terms of the dynamics of the creative enterprise. Rachel, moreover, drew our attention to the importance of communication. Also, in order to succeed in today’s highly competitive market she says, “You have to be really good at what you do” and “It’s not important to be a big agency and exist but to be different”. Finally, as the same speaker, admitted, media convergence is also very important since it dictates how, or rather in what ways, the audience receives the message; if it is through, traditional media, or through social networking applications, mobile phones, iPods etc..

Don’t you think that what we’ve learnt so far from the modules from the first semester is all captured in practice within creative enterprises? The main task for us, however, is to apply everything what we’ve learnt to a real life and take the most out of it.

Dom.

One Response to “Inspirational Speakers Day”

1. misstendai says:

   Sunday, March 1, 2009 at 6:59pm

   Yeah Dom, I totally agree that all of the first term’s modules seemed to be captured in running a creative business. I did enjoy Rachel’s input on using social media and it did remind me of digital cultures (I never realised how much I like that module till it was over!!!.

   Oliver’s bit I think had a strong impact on me, I could see the reality of his choice of business culture and leadership style. I like that in both examples we saw that there were difficulties but that they just had to keep going. None of them behaved in a way that seemed at odds with themselves, even though they were very different. I guess the theme was recognising what is best for your business and clients.