focus groups
“Focus groups provide a unique and interactive way to gather information and share views on any number of subjects” says Focus Group UK.
This is the method with which I intend to obtain the students’ views on the alumni network idea. Its advantages are that it promotes discussion and gives a combination of opinions and angles on the selected topic. Its disadvantages are that the discussion may stray from the subject easily and that some participants may dominate the discussion more than others.
It is therefore my task as moderator to keep the discussion on track without being too imposing so as to let it flow freely.
So, the venue, refreshments and recording equipment are all in place, all I need now is the participants!
Calling all students and alumni of the MA Media Enterprise course, this is your chance to have your say! Do you want your own network to be like moodle or more like facebook?
If you don’t come along to one of the focus groups you never know how it might turn out…